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10th Anniversary of the Children's Laureate
The objective: To generate stand-out coverage around the Anniversary of the Children's Laureate to ensure a strong share of voice for Waterstone's (our client and the main sponsor of the Children's Laureate), and to be mindful of not taking up too much of the Laureates' time with press activity (as the esteemed authors had already signed up for two major events). We therefore decided to focus our attention on a news story that would require minimal promotion time from the Laureates, and that would tie-in with the launch of The Laureates' Table, a promotion at Waterstone's featuring the five Laureates' favourite children's titles. more …
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Theakstons Old Peculier Crime Writing Festival (TOPCWF)
The Theakstons Old Peculier Crime Writing Festival (TOPCWF) is the biggest crime-writing festival in Europe and takes place annually in Harrogate over one long weekend in July.The objective: To increase the value of coverage from previous years; to position the festival, and with it Harrogate, as the centre of the crime fiction community; to ensure mentions for the sponsor at all stages more …
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World Book Day
Creativity and passion are key at Riot Communications and in our pitch for World Book Day 2012 we created this video to showcase why we wanted to be a part of such an important day in the literary calendar.We were shortlisted to the final four agencies, and though we didn't win the contract we are particularly proud of our video! more …
