Category: Events

Paid internship – Four-month fixed term contract, full-time based in Bethnal Green, London

Are you looking for your first step into the PR industry? Do you want to gain valuable insight and experience in public relations? Are you passionate about culture and entertainment? Riot Communications is seeking enthusiastic and energetic self-starters to assist our team.

About Riot Communications:

Riot specialises in culture and entertainment PR because, like our clients, we want to make a positive impact in the world. We are purpose and integrity driven: we passionately believe that both culture and entertainment help promote empathy, creativity, respect for others and joy. We are guided by the four principles of the Riot ethos: intelligence, passion, collaboration and disruption which drives everything we do: from the clients we choose to work with, how we deliver our work and who we hire.

We work with some of the best creatives in the world – writers, artists, actors and visionaries. Clients include Penguin Random House, Mammoth Screen, World Book Day, Gutsy Animation, Moomin Characters, The Astrid Lindgren Company, The Luna Cinema, William Hill, and the Royal Society. Recent work includes: a sell-out event with leading global thinker Yuval Noah Harari and Natalie Portman; throwing a party at Cannes for upcoming animated family drama, Moominvalley with Rosamund Pike; masterminding the launch of the new book by the legendary Philip Pullman; getting more kids into science promoting the annual Christmas Lectures on BBC TV; and finding the most exciting new fiction voice of the year. Our agency is growing, particularly in children’s entertainment brands, TV, events and design.

We actively support BME Pros, the Taylor Bennett Foundation and Women in PR because…well, if it needs to be explained, we are probably not the right agency for you.

About the role:

You will be assisting the team in general administrative duties to help support the smooth running of the office, as well as assisting the team on the execution of various PR campaigns as required. You will receive on-the-job training, the responsibility and opportunity to help run an office and deliver projects and a one-to-one line manager to help guide your development.

Examples of office administration responsibilities:

  • Answering phone calls politely and promptly – dealing with enquiries, message taking
  • Managing post efficiently – incoming and out-going
  • Accurately booking couriers, travel and accommodation for team members and clients when required
  • Co-ordinating mailings
  • Using Microsoft office packages, Dropbox and other pieces of administrative software
  • Booking meeting rooms and providing refreshments, setting up AV equipment
  • Distributing newspapers among the team
  • Ordering and managing office supplies
  • Creating timesheet reports

Examples of campaigns support responsibilities:

  • Co-ordinating mailings and producing mailing lists using our media database
  • Working with the team to create, co-ordinate and execute social media campaigns
  • General copywriting tasks including press release creation with support from senior team members
  • Press release distribution – mailing of press releases to relevant individuals and outlets
  • Liaising with clients where appropriate
  • Pitching to journalists where appropriate
  • Attending campaign project meetings
  • Keeping project meeting agendas and taking meeting minutes as appropriate
  • Event management – organising event logistics including for example venue hire, invite lists and mailings, photographers, taxi bookings

About you:

You will have a clear idea of what PR is, why you want to work in this industry and what you can bring to it. You will be a highly motivated, passionate, curious and solutions oriented individual; have exceptional attention to detail; have outstanding multi-tasking skills; be super organised and dependable and have a proactive, can-do approach. You will be unafraid of hard work and mucking in and will enjoy the challenge of working in a fast-paced, creative environment. You will have a natural curiosity for the media and be interested in the ways brands harness consumer trends, culture and current affairs to communicate and influence customers. You will be a digital native and feel very comfortable running social media accounts, for example.

Key skills:

  • Reliability
  • Adaptability
  • Good interpersonal skills
  • Organisational skills
  • Communication skills
  • Problem solving skills
  • Proficiency in Microsoft packages and Dropbox
  • Excellent command of written and oral English

The selection process:

We are seeking creative individuals with an ambition to succeed in the PR industry. Your enthusiasm for working at Riot Communications, your flair, can-do attitude and strong work ethic will be evident in your application. You don’t have to have attended University but if you haven’t completed any higher education you will have at least two years of work experience in a professional setting.

Interviews will take place at our offices in Bethnal Green. Only candidates invited to interview will receive a reply.

To apply please send us 350 words about a recent PR campaign that has caught your attention and why you felt it was effective or not, along with your CV and a short covering letter to info@riotcommunications.com. Please include ‘Application for Internship’ in the subject header.  

Deadline for applications is 5pm, Monday 11th March 2019. Applicants should be available to start the internship towards the end of March 2019.

Summary of main terms and conditions:

Job title:        Intern

Location:       Riot Communications, Studio 113, The Pill Box, 115 Coventry Road, Bethnal Green, London, E2 6GG

Position:        Four months.  If we think you’re a great fit, there is occasionally an opportunity to extend your internship and, for the right person, the chance to work at Riot full time if possible

Hours:           Full time 9.30 to 5.30pm Monday to Friday. Very occasionally there could be weekend work in which case we offer paid time off in lieu

Holiday:         25 days pro rata plus bank holidays

 

Good luck!

Riot Communications has been appointed by property company Bruntwood, a major supporter of the arts and partner of the Bruntwood Prize for Playwriting, and world-class producer, the Royal Exchange Theatre, to help with the strategic positioning and promotion of Europe’s richest prize for playwriting.  

Launched by the two organisations in 2005, the Prize is open to writers of any background or experience and judged anonymously in order to discover new voices and stories for the stage. Through the expertise of the Manchester-based Royal Exchange Theatre, the Prize also champions new playwrights to help develop their craft. Its judging panel is chaired this year by Kwame Kwei-Armah, Artistic Director of the Young Vic. 

Riot Communications MD Preena Gadher said: “What most impresses me about the Bruntwood Prize for Playwriting is not the reputation it has for consistently finding high-quality plays – which is, in itself, a skill – but the genuine commitment of both Bruntwood and the Royal Exchange Theatre to finding and nurturing brand-new voices and stories. This is something we value at Riot, and when client and agency values align, that’s when you can create truly excellent work.” 

Sally Hill, Social Impact Partnerships Director at Bruntwood said: “The Bruntwood Prize for Playwriting is one of a number of partnerships we have with ambitious cultural organisations like the Royal Exchange Theatre in Manchester, since we passionately believe that investment in Arts and Culture is a way to help cities thrive. 

“We were really impressed by the approach Riot took to meeting our brief: they really interrogated what we are trying to achieve with the Prize which demonstrated their intelligence, as well as their passion for our mission to help discover new stories.” 

-ENDS- 

For more information please contact Katy MacMillan-Scott onkaty@riotcommunications.com / 020 3174 0118 

Notes to editors 

Riot Communications is a PR agency specialising in culture and entertainment. Driven by the belief that culture promotes empathy, creativity, respect for others and joy, the agency works with clients across publishing, TV, theatre, science, museums and heritage organisations, as well as a variety of entertainment brands.   

Bruntwood develop, own, let and manage outstanding buildings and science facilities across the UK but it is much more than a property company. The company has been investing in its communities for over forty years and is deeply connected to the cities it operates in.  As part of this commitment Bruntwood partner with ambitious cultural organisations that are looking to make an impact, tell the stories of our time, and inspire change. That’s why we’re proud to support the Royal Exchange Theatre and the Bruntwood Prize for Playwriting.  Fundamentally what we believe is that cities aren’t structures, cities are people, and we look forward to the stories they can tell us.  

Manchester’s Royal Exchange Theatre Company transforms the way people see theatre, each other and the world around them. The historic building, once the world’s biggest cotton exchange, was taken over by artists in 1976. Today it is an award-winning cultural charity that produces new theatre in-the-round, in communities, on the road and online. 

Here at Riot we LOVE a debut – whether we’re launching a new voice we know is going to resonate on a global scale, like we did with Yuval Noah Harari’s Sapiens, or running the “the UK’s most prestigious award for first-time novelists” (The Telegraph), the Desmond Elliott Prize.

Over the past six months or so we’ve had the great pleasure of working with the team at Hutchinson to promote a particularly special debut – Tara Westover’s extraordinary memoir, Educated. We were thrilled with the coverage, which included The Times Magazine, Observer New Review, Harper’s Bazaar, Stylist, FT, Economist, Press Association, BBC Online, Channel 4 News, BBC Radio 2 Steve Wright and BBC Radio 4 Woman’s Hour, to name but a few.

To celebrate the success of the campaign and Educated becoming an international bestseller, we thought we’d share some of our top tips for launching debuts:

  • Having a book published can be quite a daunting process, so it can be reassuring for first time authors to get to know others who are having the same experiences. Shout out to Amy Baker and Rosy Edwards who run The Riff Raff, a community for debut writers. Getting your author featured on their podcast or in the line-up of one of their monthly events helps to build buzz, but also gives the author the opportunity to meet supportive peers who will hopefully go on to champion their work.
  • Identifying the right influencers and early adopters who can help position the book and generate word of mouth is of course crucial for a debut. Another shout out is due here to the wonderful Caroline Sanderson, who is such an incredible supporter of the books she loves. Having such an important figure from the book world on board can help you get cut-through in the mainstream media and Caroline’s early coverage of Educated in The Bookseller was invaluable to the success of the campaign.
  • A tip for your pitches – don’t be afraid to tell media what else you already have in the bag. Nervousness around this is understandable as worded badly it can make the recipient of your pitch feel like they’re late to the story, but worded right, and with the inclusion of a bespoke angle specifically for that outlet, it can help convince them this is going to be an important and high-profile book that they really should be covering.
  • Given that your author won’t have an existing fan base, you need your coverage to be as wide-reaching as possible. Focus on working with media to create shareable content. Two examples from the Educated campaign are this BBC Online piece, which featured on the UK and International homepages all day on the day it went live, and this video interview shot by the Channel 4 Digital team, which has been viewed on Facebook over 130,000 times.
  • Lastly, plan for longevity – how are you going to keep your author relevant and interesting to journalists beyond the publication moment? Are there any hot topics that you could establish them as experts on? If so, use the publication moment to secure coverage in special interest titles, such as the TES, which you can point to later as evidence of them being a respected spokesperson on those issues. This will help you secure additional pieces of coverage further down the line – for example, comment pieces on current affairs.

Caitlin Allen, associate director

2018 has gotten off to a great start here at Riot HQ as this week we learnt that our La Belle Sauvage launch campaign has won a PPC Quarterly Award. Not only that, but we have THREE of our campaigns shortlisted for the Annual Award.

Judge, Steven Cooper of Waterstones, said: ‘I don’t think it was guaranteed that the publication of La Belle Sauvage would be the publishing event of the year, but this publicity driven campaign made it so. Successfully rejuvenating a beloved series of books relies heavily on the sensitive balancing of the old and the new, and this campaign did that across its various strands. Alongside extensive coverage across traditional media, the campaign also sought to reach new readers with ambitious, and successful, use of social platforms, Facebook Live and influencers. The events programme, which made excellent use of limited author time, perfectly balanced the need to reach large audiences with a sensitivity, through choice of venues and interviewers, to what makes Pullman’s work so special. The lead up to publication wasn’t without its issues but this was well managed by the team of publicists, resulting in the author and his book remaining at the heart of their message. Customers responded positively, and the standout publishing moment of the year was born.’

Two of our campaigns – World Book Day and Moomins – are going head to head in the Generic category, whilst our work on Philip Pullman’s smash-hit ‘equel’ La Belle Sauvage is a contender in the Children’s category.

The winners will be announced at a dinner in London of Monday the 5th of February. Keeping our fingers crossed!

Photo credit: Anthony Upton/Photocall Productions.

Five tips for successful charity partnerships

Last week I had the huge privilege of working with the team at Oxfam to launch a new partnership between the aid and development charity and Riot client, Moomin Characters.

The partnership centres around Moomin creator Tove Jansson’s short story The Invisible Child, which is about a little girl who turns invisible after being badly treated by the woman supposedly caring for her – but reappears and regains her place in the world after being shown kindness and respect by the Moomin family. The book is on sale at Waterstones, Oxfam shops and the Moomin Shop Covent Garden with the full £4.99 price going to support Oxfam women’s projects worldwide. It has already been a huge success, with a reprint of the book being ordered just three days after the launch thanks to such high sales.

Planning the launch got me thinking about the potential pitfalls of partnerships, so here are my top five tips for making sure your charity link-ups really make a difference:

1. Authenticity.  The partnership between Moomin Characters and Oxfam came about in an organic way, and fortunately it was a very natural fit – the two organisations hold the same values of compassion, kindness, tolerance and respect for others, and the story of The Invisible Child mirrors Oxfam’s women’s projects so well. If you’re tasked with identifying potential charity partners for your clients, make sure there’s depth and logic behind your suggestions – and that you’re not just doing it because it looks good.

2. Occasion.  Partnerships such as the Moomin/Oxfam one require the generosity and hard work of a whole range of people. A launch event is a great way to not only announce your partnership to the media, but also to thank and reignite the enthusiasm of everyone who has contributed to making it a reality. We launched The Invisible Child campaign at the Finnish Ambassador’s Residence in Kensington Palace Gardens, where the Ambassador gave a speech about how the partnership was fitting given Finland has always been a leader in women’s rights (adding to the campaign narrative) and videos of Oxfam’s women’s projects were shown (reminding everyone of the reason we were there).

3. Collaboration.  PR doesn’t work in isolation, so it’s crucial to mobilise as many networks as you can to help create noise. Waterstones and Oxfam both briefed their shops to share news of the campaign across their social media channels and we were blown away by how enthusiastically they rose to the challenge with photos of the beautiful in-store displays they had created. We also worked with Moomin.com to arrange for the story to go live simultaneously in English, Finnish and Swedish across all its channels. Provide your partners and supporters with assets as early as possible so they can plan their own communications.

4. Appropriate ambassadors. Right at the beginning of the campaign we briefed Oxfam on the demographics of Moomin fans so that they could find someone from their amazing network of celebrity champions who matched that and could connect both audiences. That person was the brilliant Gemma Cairney, who spoke so passionately about her trips to visit Oxfam projects at the launch event. Gemma’s very genuine engagement with Oxfam’s work was what made her the perfect person to front the campaign. We also provided Moomin goody bags, including copies of The Invisible Child, for Oxfam’s wider network of supporters, so that they could share news of the campaign on social media. The total potential online reach of ambassador activity so far is a giant 2,343,000 people.

5. Persistence.  An essential quality for any PR person, but particularly relevant here when you’ve got a reasonable chance of being told by at least one journalist that charity partnerships are ten-a-penny. Don’t be afraid of returning to contacts you’ve already pitched to after the campaign has launched, letting them know how successful it’s been – it could be what they need to convince them to cover it. If your campaign is to run over an extended period of time, milestone announcements will help keep the partnership front of people’s minds and encourage more supporters to join the fundraising effort. As always, persistence is key!

 – Caitlin Allen, Campaigns Director