ANNOUNCEMENT OF THE NEW CHILDREN’S LAUREATE

ANNOUNCEMENT OF THE NEW CHILDREN’S LAUREATE

My-Five-Point-PlanWe can create media storms. Working with our client, Booktrust, our task was to announce Chris Riddell, political cartoonist and creator of the bestselling Goth Girl series, as the 2015-2017 Children’s Laureate, and through this, raise public awareness of the prestigious role.

Managing a strict embargo – the name of the Laureate is always top secret – we orchestrated an intricately planned media campaign, which also made the most of Chris’s distinctive illustrative style. Coverage was unmissable and included 10 national broadcast interviews, with an incredible three strikes on BBC One (News at One, News at Six and BBC Breakfast), a dozen national newspaper hits, and extensive coverage online.

WHAT WE DID: NEWS STORIES; PHOTOGRAPHY; FEATURES; INTERVIEWS; PRINT; BROADCAST; DIGITAL