2015 was a huge year for screenwriter Matt Charman. First came the worldwide release of the film adaptation of best-selling novel Suite Francaise, which he wrote with director Saul Dibb. Then came his three-part ITV 1 thriller Black Work, starring Sheridan Smith. Last but by no means least (understatement of the century) was the release of Bridge of Spies, Matt’s cold-war thriller directed by Steven Spielberg and starring Tom Hanks and Mark Rylance. A film that would eventually earn nine Bafta and six Academy Award nominations – including two Best Original Screenplay nods for Matt.
We were tasked with raising Matt’s profile ahead of and during this incredible year. Our strategy was to secure the kind of advance positioning pieces that would pave the way for a mass of coverage to tie-in with the launches. The strategy worked. Positioning pieces included a huge news story in the Sunday Times and a five-page spread in The Sunday Times Magazine, and launch coverage included appearances on BBC Breakfast, The One Show, The Today Programme, BBC Radio Five Live and Channel 4 News, as well as interviews in Evening Standard, Time Out and Intelligent Life.
WHAT WE DID: NEWS; FEATURES; INTERVIEWS; BROADCAST; PRINT; ONLINE.