MOOMIN CHARACTERS

MOOMIN CHARACTERS

Moomijis-App-Icon

Oh, what happiness! Imagine our delight at becoming the first PR agency IN THE WORLD to be engaged by Moomin Characters, the business set up by Moomin creator Tove Jansson in the 1950s.

Our first piece of activity? To launch Moomijis – an emoji app allowing Android and iOS users to send 24 different Moomin stickers based on original Tove Jansson artwork from their mobile phones and tablets.

We targeted and secured coverage with a range of online outlets and bloggers, the highlight being a prominent story on Emerald Street, reaching its 120,000+ subscribers, 30,000 Twitter followers and 20,000 Facebook fans. Our social media outreach with high-profile Moomin fans resulted in a further 50,000 Twitter users being reached, and by lunchtime on the day of launch, the Moomijis app had shot to number 8 in the UK App Store Chart.

WHAT WE DID: ONLINE; NEWS; DIGITAL