Famous for our smash-hit book campaigns, Riot was engaged by one of the world’s leading publishers to make an unknown historian from Israel a global superstar intellectual, launching his book Sapiens.
Using our trademark disruptive thinking, provocative copy-writing, unorthodox imagery, superb media relations expertise and healthy dose of energy and passion, we introduced Yuval Harari to a small group of influential journalists and devised a PR strategy that cascaded through the media at lightning speed.
As a result, Sapiens has now sold over one million copies worldwide and has been read by the likes of Barack Obama, Mark Zuckerberg, Russell Brand, Damien Hirst, Lily Susan Sarandon, Lily Cole and Jamie and Camilla on Love Island!
Riot was retained to launch Harari’s follow up book – Homo Deus – which we also have turned into an international bestseller.
WHAT WE DID: MEDIA RELATIONS; PHOTOGRAPHY; IDEA GENERATION, COPY-WRITING; EVENT MANAGEMENT; TALENT MANAGEMENT