SAPIENS: A BRIEF HISTORY OF HUMANKIND YUVAL NOAH HARARI

SAPIENS: A BRIEF HISTORY OF HUMANKIND YUVAL NOAH HARARI

Our brief for Sapiens was simple: make this a top ten non-fiction bestseller. And that’s exactly what we did.

Creating a slow-build campaign over 8 months, we positioned Yuval Harari, an unknown Israeli academic as one of the world’s most exciting new global public intellectuals. Creating intelligent press materials including masterminding a strategic photo shoot which helped create a particular image, our campaign resulted in super high-impact media coverage including double page spreads in the Sunday Times, Guardian, Times and FT. Broadcast coverage extended to multiple national BBC radio shows including the Today Programme and Radio 4’s Book of the Week.

Impact surpassed expectations resulting in a top 5 Sunday Times bestseller and one of the most successful PR book campaigns of the year.

WHAT WE DID: PHOTOGRAPHY; MEDIA EVENT; FEATURES; INTERVIEWS; REVIEWS; EVENTS