From the people who brought us free street pianos and ping pong tables, client Sing London is a leading arts charity creating mass public cultural experiences simply to make the world a better place – how could we resist collaborating?!
Sing London teamed up with a host of famous actors, broadcasters and writers to bring London and Manchester’s statues to life. With a swipe of a mobile, punters received a phone call from the likes of Queen Victoria and Sherlock Holmes revealing their innermost thoughts!
Despite the limited availability of our stars, we achieved over 150 pieces of positive coverage across the world, with highlights including: packages on BBC Breakfast, ITV1 and Sky; and a week-long strand on BBC Radio 4’s Front Row.
The success of the campaign led to a wave of interest in expanding the project in towns and cities around the world, and led to a featured agency spot in PR Week.
WHAT WE DID: MEDIA RELATIONS INCLUDING A PHOTO CALL