Our work on this wonderful festival earned us a shortlisting for the Publicity Campaign of the Year at the British Book Awards.
The campaign was praised by the judges for its imaginative publicity angles that helped to stimulate fresh media and public interest in a well-established annual event. Working out the strongest angles involved coordinating a huge number of publishers, publicists, agents, authors and stakeholders, but it paid off – the festival received coverage in a huge swathe of media.
Features and interviews with key authors appeared in publications as diverse as: Observer Magazine; Guardian – Review and G2; Independent; Independent on Sunday; The Times; Financial Times; Sunday Telegraph; Daily Express; Wall Street Journal: Times Educational Supplement; Daily Mirror; Shortlist Magazine; Woman and Home; and The Big Issue. Add blanket local media and a host of high-profile broadcast coverage across BBC 1 (Breakfast), BBC Radio 4 (Today Programme, Front Row AND Saturday Live) and BBC Radio 2 (Arts Show) and what do you have?
The sort of coverage that leads to a sell-out festival.
WHAT WE DID: NEWS STORIES; COPY-WRITING; PHOTOGRAPHY; FEATURES; INTERVIEWS; PRINT; BROADCAST; DIGITAL