Our mission: to create a Top 5 bestseller.
Deploying our trademark creativity with a strategy to rival M himself, we orchestrated four precisely planned calendar moments, identifying the most attention-grabbing angles to create an avalanche of coverage in the lead up to, and on, publication.
The outcome? A staggering 400 individual pieces of coverage; the creation and delivery of an immersive pop-up experience on the shop floor of Waterstones Piccadilly for free – never before done!; record breaking pre-orders for the publisher as a direct result of our campaign; five trending social media stories; and a Number 3 spot in the Sunday Times bestseller list on publication (with four weeks in the Top Ten).
WHAT WE DID: CONTENT CREATION; STUNTS; EVENT MANAGEMENT; MEDIA RELATIONS INCLUDING PHOTOCALL; CRISIS COMMUNICATIONS; PHOTOGRAPHY