TRIGGER MORTIS: A NEW JAMES BOND NOVEL BY ANTHONY HOROWITZ

TRIGGER MORTIS: A NEW JAMES BOND NOVEL BY ANTHONY HOROWITZ

Our mission: to create a Top 5 bestseller.

Deploying our trademark creativity with a strategy to rival M himself, we orchestrated four precisely planned calendar moments, identifying the most attention-grabbing angles to create an avalanche of coverage in the lead up to, and on, publication.

The outcome? A staggering 400 individual pieces of coverage; an interactive Bond pop-up experience at Waterstones Piccadilly; record breaking pre-orders for the publisher as a direct result of our campaign; five trending social media stories; and a Number 3 spot in the Sunday Times bestseller list on publication (with four weeks in the Top Ten).

WHAT WE DID: EVENT; PHOTOCALL; NEWS STORIES; FEATURES; INTERVIEWS; REVIEWS; DIGITAL; CRISIS COMMUNICATIONS; PRINT; BROADCAST; PHOTOGRAPHY.