WILLIAM HILL SPORTS BOOK OF THE YEAR AWARD

WILLIAM HILL SPORTS BOOK OF THE YEAR AWARD

Connecting brands with culture can have a powerful PR effect. Riot has been retained by William Hill for eight years and counting to promote the richest and oldest sports writing prize in the UK.

Dubbed the ‘Bookie Prize’ we have increased the amount of attention the prize receives each year, making it one of the major literary prizes on the circuit. Thanks to our efforts, coverage has spanned across the back pages, but has significantly increased in the arts and popular press too, ranging from Radio 5 Live, Radio 4, The Financial Times, Metro and BBC Breakfast.

WHAT WE DID: MEDIA RELATIONS; TALENT MANAGEMENT; EVENT MANAGEMENT; COPY WRITING