Nova Reid hires Riot for personal PR brief

7 Mar 2022 -

Thought leader, entrepreneur, author and public speaker, Nova Reid, has hired Riot Communications to manage her personal PR.

With a career that has spanned acting, mental wellbeing and teaching people to unlearn racism, Nova is uniquely placed as a facilitator and curator of conversations around race equity, collective healing, and the use of self-agency to role model change. Through her passionate advocacy and powerful public speaking, writing and storytelling, she has become renowned as an agent of change, selected as one of Black Magic Network’s Top 100 Black British Women and receiving a Precious Award for Social Impact.

As an anti-racism expert, she has worked with a variety of organisations including BT and Bloody Good Period. She has appeared regularly on BBC News, Sky News, and BBC Radio as an expert on race relations, written for leading publications including Vogue, Stylist Magazine and Refinery29 and, in 2018, was invited to attend the Royal Wedding of the Duke and Duchess of Sussex to provide expert media commentary. Her powerful 2019 TEDx talk on microaggressions – Not all superheroes wear capes – was upgraded to a TED talk in 2020 following huge engagement from viewers.

Nova’s first book, The Good Ally, was published by HQ Stories last autumn in hardback, ebook and audio editions, with a paperback edition of the book published this autumn. Her popular video and audio course – Becoming Anti-Racist with Nova Reid – is available online. Along with the journalist and writer Reni Eddo-Lodge, Nova will be honouring the life and legacy of feminist thinker bell hooks in conversation with Jude Kelly at the Women of the World Festival this Saturday, 12th March 2022.

Riot will work closely with Nova’s team, as well as international partners across publishing and TV, managing her media and event appearances and growing her profile as a thought leader, storyteller and content producer in the UK and overseas.

Katy MacMillan-Scott, Associate Director, Riot Communications, said: “Nova is a true trailblazer who we have admired for years: a creative who uses a mixture of curiosity, courage and professional experience to deliver meaningful change. Whether it’s through her online course, her book and podcast series or live events, Nova creates space for courageous conversations that change the way we think and behave as humans. At Riot, our mission is to use culture and entertainment to solve some of the world’s greatest challenges. We are honoured to have joined Nova’s team, and excited about what the future holds for this extraordinary woman.” 

Nova Reid said: Finding a PR company is easy. However, finding a PR company who is creative, socially conscious, anti-racist and likes to shake up the status quo, is a lot harder. It was imperative for me to sign with a socially conscious PR company who have equity at the core of their values to handle my profile management. It was clear early on that Talent wellbeing is at the centre of Riot’s ethos, which is rare and vital. They are also really fun and exceptionally skilled at what they do. It was a no brainer. I am excited to have Riot on my team and am looking forward to forming a long-standing relationship together.”