We were tasked with making Alice’s Adventures Underground the hottest ticket in town during Alice’s 150th anniversary year. We needed to position the show seriously while also embracing its wide appeal, and to compete against a crowded anniversary market without the help of mainstream star power. We earned ourselves an early voice in the conversation with a full-page exclusive announcement in Stylist and a raft of previews, including pictured listings in The Sunday Times, Metro and Red Magazine.
This early coverage helped to substantially extend the show’s run, and we then launched the show with a blast of feature interviews and reviews. We secured over 100 pieces of coverage across print, broadcast and key online outlets, including an unmissable BBC Breakfast segment.
WHAT WE DID: EXCLUSIVE ANNOUNCEMENT; FEATURES; INTERVIEWS ; PREVIEWS; REVIEWS; PRESS NIGHT; PHOTO CALL; PRINT; BROADCAST; ONLINE