Preena Gadher, co-founder and MD of Riot Communications has been included in PR Week’s 2019 Power Book, which recognises the top 100 most influential and respected communications professionals in the UK today.
Entering the list for the first time, Gadher is among the 9%* of the entire PR workforce who is from a BME background.
Gadher said: “It’s a huge honour to make PR Week’s Power Book, not least as one of the few BME agency heads. Having taken a slightly unusual path – co-founding an agency without having ever worked in one! – I hope this can, in a small way, help show people who are currently underrepresented in our industry, that PR is a profession for all, no matter what your background or who your connections. All you need is determination and a healthy dose of resilience! We still have a long way to go, but change will come.
“Making it on to a list like this is by no means a solo effort and I’m enormously grateful to everyone who has been on the Riot journey over the past ten years or supported from the side lines.”
*PRCA Census 2018