The release of the collection will be celebrated with a Valentine’s themed giveaway
The collaboration between Lola’s Cupcakes and iconic Finnish brand Moomin Characters will be available at Lola’s Cupcakes outlets from 1st February.
The range will include six different cupcake designs featuring the beloved inhabitants of Moominvalley. See Moomintroll, Snorkmaiden, Little My and others as they jump from the page to icing paper, to adorn one of Lola’s Cupcakes signature sweet treats. For adventurers like Snufkin, wanting to grab a cupcake on the go, there will also be limited edition Moomin cakeboxes to protect the cupcakes on their travels.
As the range focuses on the love and friendship between the characters, there will be a special giveaway of the cupcakes at the Moomin shops, in Covent Garden and Camden Stables Market, on Valentine’s Day. The first 50 customers to visit each of the Moomin shops on 14th February will receive a free cupcake.
Sophia Jansson, creative director of Moomin Characters and niece of Tove Jansson, said: “Moominmamma says that all good things are good for the stomach. She is known throughout Moominvalley to always welcome you with something delicious when you visit. That is why Lola’s Cupcakes, famous all over London, match so well with the values of the Moomins for whom food is also a source of joy and togetherness. Just like the Moomins, we long to be snug and cosy and feel a sense of togetherness which makes February the perfect time to launch this range, with Valentine’s Day bringing those we love to the forefront of our minds. We hope Moomin fans will find joy from this delicious collaboration with Lola’s Cupcakes.”
Asher Budwig, managing director of Lola’s Cupcakes said: “Respect for nature, one of Moomin Characters’ core brand values, complemented our core mission at Lola’s Cupcakes, which is to create delicious cakes from the finest natural ingredients. We also believe that our cupcakes should look as good as they taste, which has been easy to achieve using the beautiful images from the Moomin archive.”
The Moomin x Lola’s range of cupcakes will be available from 1st February. The cupcakes will cost £4 each and £24 for a box of six.