The London Review of Books, Europe’s leading magazine of culture and ideas, has re-appointed Riot following another successful 12 months of PR work, driving the promotion of the magazine and helping to increase subscribers, as well as raising the profile of the London Review Bookshop.
Alongside continuing to generate stand-out pieces of national media attention for the magazine, we worked closely with the bookshop team as Covid took hold and the conversation shifted to how independent bookshops were surviving the pandemic. We highlighted the LRB’s unique strengths through a variety of features and interviews, including an Evening Standard story about the ways the bookshop adapted, a Stylist piece about the bookshop’s lockdown offering, and interviews with bookshop staff in the trade press about how the ongoing restrictions impacted the industry. We also brokered a partnership between the bookshop and University College London in order to successfully boost online orders.
Published twice monthly, the London Review of Books provides a space for some of the world’s best writers to explore a wide variety of subjects in longform, from science and technology to art and poetry. The LRB is renowned as an exponent of the intellectual essay, admired globally for its fearlessness, its range and its elegance.
Preena Gadher, Riot MD, said: “We are so pleased to be working with the LRB for the third year in a row, and are looking forward to bringing more attention to the magazine and bookshop in the coming year. Riot is all about promoting big ideas and new thinking, so it is natural for us to champion the LRB. As one of the few remaining publications committed to long-form writing and brilliant analysis, it knows that the best thinking deserves time and space.”
Reneé Doegar, Commercial Director at the London Review of Books, said: “Despite the upheaval of the world this past year, Riot has been a rock. The team has always remained loyal, professional, hard-working, efficient, responsive and supportive. We feel very lucky to have Riot on side and are excited to see where this next year takes us together!”