Beloved British lifestyle brand Cath Kidston has partnered with Moomin Characters Ltd to launch a beautiful, nature inspired Moomin range for summer 2021, refreshing two of its most-loved archive prints – linen sprig and mushrooms – with bright, fun colours for an uplifting collaboration that celebrates love and looking after one another.
The product range includes fashion for both adults and children – from pretty print dresses and pyjamas to Breton tops and embroidered shirts – as well as a broad selection of rucksacks, tote bags and accessories. Stationery, water bottles, travel cups, and lunch boxes will all be available, as well as beakers and plates for children.
The colour palette for the collection is a summery yellow and pink, and the main characters featured are Moomintroll, Moominmamma, Snorkmaiden and Little My. The range has a strong floral theme, with characters depicted gardening, wearing traditional Scandinavian flower crowns, and enjoying meadows full of bright blooms.
Cath Kidston’s Creative Director, Holly Marler, said: “Nature was such an important inspiration to Moomin creator Tove Jansson – her illustrations are full of magical flowers, fascinating plants, and mysterious forests. We’re delighted to present this collection which takes its cue from Tove’s love of all things floral to celebrate summertime in bright, blooming colours.”
The price range of the collection begins at £7 for a Cath Kidston x Moomin pen and goes up to £75 for a patterned sleeveless midi shirt dress.
The Cath Kidston x Moomin range will be available to purchase from Cath Kidston 180 Piccadilly and cathkidston.com from 21st June.