Q&A with Riot’s new Campaigns Manager, Sofia Saghir

Sofia joined the team this autumn, and has brought with her a myriad of skills and a wealth of experience from her previous roles at publishing house HarperCollins and PR agency Midas. Having been nominated for two PPC awards in addition to working on a range of exciting projects, we’re so excited to have Sofia as part of the Riot team. 

Want to get to know her a bit better? We’ve asked her to share a bit about some of her passions and the things she is most looking forward to about working at Riot.

What are you most excited about when it comes to joining Riot?

I am really excited to be working across a variety of different clients in the arts and culture space and expanding my PR knowledge. Everyone in this team is incredibly creative and passionate and I can’t wait to soak up all of their knowledge and expertise.

With no limitations in place, who would be your dream client?

As a huge fan of Bollywood, I’d love to work with some of the biggest production companies in India to help promote their films to UK audiences. There is a growing market for foreign cinema in Western countries and I’d love to help introduce new viewers to the films and actors I’ve grown up on. I am particularly a massive fan of the legend himself, Shah Rukh Khan, so working alongside his company would be an absolute dream come true and a massive honour.

What was the first book that you fell in love with?

 I’ve been an avid reader my entire life, so it’s hard to pinpoint exactly what the first book was that I loved, but one of the earliest memories of reading I have is a book called Cloud Busting by Malorie Blackman. I picked this book up at a Scholastic Book Fair when I was young, knowing absolutely nothing about it but I was completely blown away. It is a story told entirely in verse about the friendship between two young boys and I thought it was so beautiful. I still have my very tattered copy from that book fair which is now signed and personalised by Malorie so it’s a prized possession!

What are some of your other passions?

Alongside reading, I am also a huge musical theatre fan. There is nothing I love more than spending a Saturday evening in the theatre watching a musical. My absolute favourites are Six, Legally Blonde, In The Heights and, of course, Hamilton. Outside of the cultural space, I’ve recently been learning to swim for the first time. I’ve become passionate about the power of swimming as well as the importance of learning something new as an adult. Throwing myself into swimming classes has really changed my mental health for the better.