Creating the UK’s first Moomin Pride event

As part of our work with Moomin Characters this year, we wanted to engage with the LGBTQ+ community through a bespoke Moomin Pride event. There’s a natural affinity between Moomin and the LGBTQ+ community as not only was their creator, Tove Jansson, a queer woman but the themes she explores with these beloved characters also resonate with the queer community.

We entirely created the event from ideation to implementation, sourcing queer bookshop The Common Press as an event partner and forming an intersectional panel of Moomin fans and experts in their creative fields to discuss the Moomins and the queer legacy of Tove Jansson’s work.

This was a sold out event and The Common Press shared that it was not only their most popular Pride event this year, but one of their most successful events ever. We also secured features about the event and the wider subject of Tove Jansson and the Moomins in both PinkNews and Metro.