Case study - Nero Book Awards
Launching a new books prize with a lasting legacy
The brief
Riot launched the Nero Book Awards on behalf of Caffè Nero in 2023. In 2025, the Awards’ third year, our goals were to continue to grow their presence both online and in traditional media and to cement the Nero Book Awards as one of the most significant moments in the UK literary calendar.
Our approach
Building on the success of previous years, we continued to grow our presence across online, print and broadcast titles. We utilised our key campaign moments – shortlist, category winners and Gold Prize winner announcements – to capture the attention of our top media targets and build momentum throughout the awards cycle.
We created an exciting social media strategy and content calendar to reach new audiences and engaged content creators to target specific groups.
We organised our third annual Nero Gold Prize ceremony at the Outernet, inviting special guests and key stakeholders from across the industry for a fantastic evening announcing the winner and celebrating the culmination of the awards cycle.
The results
