We kicked off our campaign with a playful photoshoot with the man (and dog) of the moment arriving at Young V&A, using puppets from Aardman’s most recent record-breaking feature film, Wallace & Gromit: Vengeance Most Fowl. This became the lead marketing image for the exhibition as well as the hero image across all launch coverage.

With a no-stone-unturned press office function we made the most of previews, also hosting an exhibition opening photocall, and devised a comprehensive features programme showcasing hands-on creativity and learning opportunities.

Invited influencers boosted social reach and ‘things to do’ discoverability.