We worked with the National Trust on a seven-minute filmed segment on ITV’s This Morning at Hill Top Farm, showcasing Potter’s legacy as a businesswoman and farmer. Publisher at Penguin Random House Children’s, Olivia Edwards, was interviewed during the segment.

We drew on exclusive access to the Victoria and Albert Museum archive to secure a 1,200-word culture feature in The Sunday Times which explored Potter’s work as a scientist and entrepreneur, revealing her fascination with animal anatomy and the natural world.

We leveraged assets available to us, including a mural in Potter’s honour in Carlisle, which PA Media syndicated nationally and regionally, positioning Potter as “so much more than a pioneer of children’s literature”, which reached audiences across the UK.