2018 has gotten off to a great start here at Riot HQ as this week we learnt that our La Belle Sauvage launch campaign has won a PPC Quarterly Award. Not only that, but we have THREE of our campaigns shortlisted for the Annual Award.
Judge, Steven Cooper of Waterstones, said: ‘I don’t think it was guaranteed that the publication of La Belle Sauvage would be the publishing event of the year, but this publicity driven campaign made it so. Successfully rejuvenating a beloved series of books relies heavily on the sensitive balancing of the old and the new, and this campaign did that across its various strands. Alongside extensive coverage across traditional media, the campaign also sought to reach new readers with ambitious, and successful, use of social platforms, Facebook Live and influencers. The events programme, which made excellent use of limited author time, perfectly balanced the need to reach large audiences with a sensitivity, through choice of venues and interviewers, to what makes Pullman’s work so special. The lead up to publication wasn’t without its issues but this was well managed by the team of publicists, resulting in the author and his book remaining at the heart of their message. Customers responded positively, and the standout publishing moment of the year was born.’
Two of our campaigns – World Book Day and Moomins – are going head to head in the Generic category, whilst our work on Philip Pullman’s smash-hit ‘equel’ La Belle Sauvage is a contender in the Children’s category.
The winners will be announced at a dinner in London of Monday the 5th of February. Keeping our fingers crossed!
