Case study - London Review of Books
Working with Europe’s leading magazine of culture and ideas
The brief
Riot has worked with the London Review of Books for the last seven years, reaching new audiences by maximising opportunities presented by the paper’s varied activities.
Our approach
Our recent work has reflected the breadth of the LRB’s offering, from culinary delights to unmissable audio.
We announced the very welcome new addition of a St. JOHN café at the London Review Bookshop in Bloomsbury, targeting key contacts across the book trades and London listings media.
We launched two new podcasts, On Politics and Aftershock: War on Terror, working closely with the audio team to generate awareness and drive listens.
With a bold new stripey look, we trumpeted the LRB tote bag as a must-have literary status symbol through a targeted influencer campaign and features in Stylist and Bella.
The results
