Riot Wins PPC Fourth Quarterly for La Belle Sauvage

2018 has gotten off to a great start here at Riot HQ as this week we learnt that our La Belle Sauvage launch campaign has won a PPC Quarterly Award. Not only that, but we have THREE of our campaigns shortlisted for the Annual Award.

Judge, Steven Cooper of Waterstones, said: ‘I don’t think it was guaranteed that the publication of La Belle Sauvage would be the publishing event of the year, but this publicity driven campaign made it so. Successfully rejuvenating a beloved series of books relies heavily on the sensitive balancing of the old and the new, and this campaign did that across its various strands. Alongside extensive coverage across traditional media, the campaign also sought to reach new readers with ambitious, and successful, use of social platforms, Facebook Live and influencers. The events programme, which made excellent use of limited author time, perfectly balanced the need to reach large audiences with a sensitivity, through choice of venues and interviewers, to what makes Pullman’s work so special. The lead up to publication wasn’t without its issues but this was well managed by the team of publicists, resulting in the author and his book remaining at the heart of their message. Customers responded positively, and the standout publishing moment of the year was born.’

Two of our campaigns – World Book Day and Moomins – are going head to head in the Generic category, whilst our work on Philip Pullman’s smash-hit ‘equel’ La Belle Sauvage is a contender in the Children’s category.

The winners will be announced at a dinner in London of Monday the 5th of February. Keeping our fingers crossed!

“Rebel Girls” Hire Riot Communications

Riot Communications has been engaged to promote the second volume of the smash-hit bestseller and agenda-setting book, Good Night Stories for Rebel Girls by Elena Favilli and Francesca Cavallo.

The first volume – which celebrates the lives of 100 extraordinary women, providing real-life role models for girls in fairytale form – has become an international phenomenon. It was the most successful Kickstarter campaign of its kind, and has now sold over a million copies worldwide since publication last year. The LA-based authors decided to create volume two after being inundated by fans with suggestions for a second edition.

Riot Communications will promote the UK edition, published by Timbuktu Labs – the children’s digital media company created by both the two authors – on 28th February 2018, in time for International Women’s Day.

Favilli said: “Riot shares our passion for female empowerment and out-of-the-box thinking. They immediately understood that Good Night Stories For Rebel Girls is something bigger than a book and proposed a plan that is perfectly aligned with our values and our vision. We chose them after reviewing proposals from three different agencies and we can’t wait to start working with them.”

Riot Communications MD, Preena Gadher said: “We couldn’t be prouder to be working alongside Elena and Francesca, whose journey has been nothing short of inspirational. Good Night Stories for Rebel Girls is much more than a book: it’s a global movement for female empowerment, a sentiment that resonates strongly in our agency, so this is something of a dream project for us. Girls need exposure to positive role models in the stories they read, so for us this is more than a PR campaign: it is a moral imperative.”

For further information about the campaign contact Katy MacMillan-Scott on 020 3174 0118 /